Ray Garza is considered to be one of the top branding and marketing experts, having successfully marketed some of the largest Fortune 500 Companies in the US and abroad. Ray is also recognized as one of the nation's best image makers, having helped built, marketed and or promoted some of the most recognized names in the music, sports and entertainment industry; including the marketing of political candidates at every level of Government.
In the world of event marketing, Ray has produced some of America’s largest and most successful cultural events including sports and music spectaculars, which have drawn millions of people collectively, some which have been televised to over a quarter of a billion people worldwide.
With over 30 years of experience, some of the Fortune 500 Companies, city and cultural events, leaders and entertainment celebrities that Ray has represented, marketed and/or produced include McDonald’s, Coca-Cola, Disney, Anheuser-Busch, Kraft General Foods, S.C. Johnson, PepsiCo International, Procter and Gamble, Oscar De La Hoya, The Rolling Stones, Rod Stewart, Neil Diamond, Willie Nelson, Hugo Sanchez, Juan Gabriel, Vicente Fernandez, Alexandria, Monster Trucks, Budweiser Motorcycle Championships, Yamaha Supercross Racing and even a film about Pope John Paul II, among many other events.
In the early 80's, Ray was retained by the Republican National Committee to produce a 'grassroots' marketing campaign, which literally help introduce Ronald Reagan to the US Hispanic market. Because of this success, Ray was also honored to have been selected to produce President Ronald Reagan's Concert Celebration of the 500th Anniversary of the Discovery of America. In the late 80's, Ray was hired by the U. S. Soccer Federation to produce and market the National Selection Team of the United States and successfully produced 7 international friendly games with games averaging over 40,000 people. In 1990, Ray's agency was chosen by FIFA, to produce the World Cup Qualifying Game, a sold out event which qualified the US National Team to participate in their very first World Cup Games.
In 2010, Ray produced one of the most successful Latin Grammy ‘Red Carpet and After Party’ spectaculars, which attracted over 3,000 celebrities, record producers and agents from around the world – a worldwide spectacular where over 3,500 media platforms covered the event.
Ray is most recognized as one of several other marketing pioneers to help introduce the Hispanic market to Corporate America. In addition to his company winning accolades of awards for his agency's creative, he is one of the first Hispanic marketing experts to also be recognized by the top mainstream media for having introduced Hispanics as ‘key characters’ in television broadcast commercials on all of the major English Television Networks.
Ray has served and/or has helped develop numerous scholarship programs and foundations in the non-profit sector including the development of his very own cause-related program, 'Up Kids!', a non-profit 'celebrity-driven' organization which promotes the artistic talents of children with autism, Down syndrome and other intellectual disabilities. Because 'Up Kids!' was created to recognize and award the talents as performed by children with intellectual disabilities, his non-profit organization is being called the ‘Special Olympics’ of the Arts. Ray' and his agency also support homelessness and Breast Cancer Awareness.
Ray's agency has won numerous awards for their creative services including 'Top Agency in the Nation'. His company has also received the Keys to numerous Cities throughout America; specifically, for their very successful cultural events and televised spectaculars that have positively impacted the economy of the markets that Ray's agency and staff have serviced. For Ray's personal creative and television contributions to promote Big Brothers and Sisters, Ray received the Honorary Big Brothers and Sisters Award. In addition, Ray was also honored by the Department of Defense for his creative services for the US Military.
Today, Ray and his agency continue to creatively, strategically and effectively help companies build and market their brands; including his producing numerous ongoing music, television, film and Internet properties.